# Brand buzz

# The Ultimate Breakup Survival Kit is Here!

# by

# Margot

Thursday, July 6, 2023

happn has teamed up with Back Market, the go-to place for refurbished electronics, to tackle one of the biggest post-breakup pitfalls: reaching out to your ex. That's right, folks! These two powerhouses have joined forces to launch the Anti-Ex Kit to help singles everywhere move on for good.

### **Why We Can't Forget Our Exes**

According to a survey by happn, a whopping 63% of people admitted they have a hard time forgetting their exes. And it gets even juicier – 74% of respondents have confessed to calling or texting their ex. Oops! Clearly, breaking up is hard to do, and moving on is even harder.

The survey also revealed a split in opinions on second chances. While 32% are totally against the idea, 21% believe everyone deserves another shot at love. It's complicated, right?

### **happn and Back Market to the Rescue!**

To help singles resist the urge to reach out to their exes, happn and Back Market are rolling out the first-ever **Anti-Ex Box**! They announced this fabulous collaboration with a fun video on their social media channels and are running a contest from July 6 to July 26, 2023. Five lucky singles will win this amazing kit.

### **What's in the Box?**

- A refurbished iPhone 12 with an exclusive happn x Back Market design case
- A guide packed with tips on how to NOT call your ex
- A premium happn subscription to maximize your chances of finding new love
- Three months of online fitness classes to blow off that post-breakup steam!

Claire Rénier, Trend Director at happn, says, "When we learned that nearly 3/4 of singles on happn had tried to contact their ex, we knew we had to help them move on. Back Market gives tech a second chance, we give love a second chance, and together, we're helping singles turn the page on past relationships."